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Most real estate agents will tell you that styling your property for sale is a non-negotiable task. If they don’t, they’re simply not doing their job properly – and that is to maximise your final sale price.

Ben Collier, one of Sydney’s top performing Real Estate Agents shares some valuable insights with home sellers “Property styling can shave as much as four weeks off a marketing campaign and add anywhere between five to ten per cent to a property’s sale price” says Ben. This equates to tens of thousands of dollars, if not more in Sydney’s blue-chip suburbs. That’s one investment well worth making!

The Power of Property Styling

Similarly, John McGrath, founder of McGrath Estate Agents also strongly believes that how you present your home for sale is one of the most critical parts of the selling process. “We have seen styled properties achieve five to ten percent higher sale prices versus their non-styled counterparts” says John. This without a doubt justifies the cost of styling your home for sale.

The Domain Group reported that “Every weekend we see properties fetching anywhere from $5,000 to $10,000 more per $1,000 invested in the styling process. So, if a client spends $5,000 on styling a property, we expect them to see an extra $25,000 to $50,000 on the sale price”.

These are some pretty convincing statistics! So just why does property styling increase the value of your home? When your home is beautifully presented, it evokes an emotional response from a buyer. When a buyer becomes emotionally invested in a property, they are more likely to pay a premium.

The Power of Property Styling

Australia’s Leading Real Estate Agent Gavin Rubinstein, founder for Ray White The Rubinstein Group in Woollahra says “Presentation is everything”. Gavin goes on to say “There are three elements to a successful campaign: price, presentation and marketing and if presentation takes up one third of the success of your campaign, that is something you have to place a lot of importance on and that you have to take very seriously. Because you only get one shot at maximising the result. So, you want to do it properly”.

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If you rent the Display Stock for the purpose of marketing and selling a property and sale contracts exchange or the property is withdrawn from sale before the end of the Term, then:

  • we may request to collect the Display Stock immediately, at our discretion;
  • if this occurs during any ‘free weeks’ period of the Term in which there are no applicable Rental Fees, then you must allow us to collect the Display Stock early; and
  • in all other cases, if you accept our request, we will arrange early collection.

Schedule 1 – Risk Protection: fire, flood, theft, vandalism

(a)     Defined terms in this Schedule have the same meaning as in the Terms and Conditions above.

(b)     The terms in this Schedule apply if you choose to acquire risk protection when you place an Order.

(c)     You must pay us the fee for Risk Protection specified in the Schedule of Fees (Risk Protection Fee).

(d)     Upon payment of the Risk Protection Fee and subject to clause (e) below, for the duration of the Term, we release you from the Display Stock Indemnity in clause 15.2(c) to the extent that Loss arises from any of the following events (each a Defined Event):

(i)     theft and/or vandalism of one or more of the Display Stock items, resulting from a forcible entry, and provided that the theft or vandalism has been reported to the police station nearest to the Property within 48 hours of the event; and/or

(ii)     fire or flood damage to one or more of the Display Stock resulting from a fire or flood in the Property.

(Risk Protection)

(e)     The Risk Protection is subject to the following conditions.

(i)     Risk Protection does not extend to wilful or intentional acts committed directly or indirectly by you, or any party ordinarily resident at the Property.

(ii)     You must notify us of the occurrence of a Defined Event within 3 Business Days of the event occurring.

(iii)     Upon the happening of a Defined Event causing loss or damage to one or more items of Display Stock, you must pay us an excess per item of Display Stock lost, destroyed or damaged up to a maximum aggregate excess (per Schedule of Fees).

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