At Huntley + Co, we consider ourselves an extension of our client’s businesses and are here to provide support wherever we can. With our ears to the ground, what we are hearing is, that for some stylists, 2023 is off to a slower start than they would have have hoped. So, we found ourselves asking, what can we be doing to help our stylists win more business. With our backgrounds in both Real Estate and Senior Property Styling, we wanted to share some of our expert knowledge on how to generate more business. Here are our top 4 tips.
Contact all agents you have worked with previously, whether that was 2 months ago, or 2 years ago.
Firstly, it is important to get really defined as to your core service area. Then make a list of all the agents servicing that same area. The best way to do this is to jump on to realestate.com.au and run an agent search by area.
Give them a call to introduce yourself and let them know that you service the same area they do. Again, be armed with talking points such as mentioning one of their recent sales or an existing listing. Ask if you can stop by their office to meet them in person. Don’t be deterred if they say no. Agents are incredibly busy and often racing from one appointment to the next. If they do not wish to meet with you, ask if it is ok to send them an email with some more information about your business. Similar to the presentation we mentioned above, email them a pack which includes samples of your work, client testimonials, results and be clear and concise as to what your unique selling proposition is. Don’t forget to follow up! Simply sending this email isn’t enough, call a week later, and then another week later and so on and so on. Agents are used to this style of follow up when they are making their prospecting calls to homeowners. They will appreciate the persistence.
Another way to pitch yourself to new agents is via a video text. Agents are tech driven and some of the top performing agents across the country are doing some incredibly cutting-edge marketing. We can thank COVID for pushing the envelope when it comes to virtual marketing and paving a new way of doing real estate in the digital era. We recently asked an award-winning agent what would set one stylist apart from another, when he was looking to engage a new property stylist, and he said he would love to receive a video via text message, where the stylist introduces themselves face to camera, shares some imagery or video footage of their work, some before/after’s, client testimonials and some noteworthy results – a pre list kit in agents speak! Agents are time poor and often racing from one appointment to the next, with little time for coffees/meet and greets. They also spend a huge amount of time on their phones, so it makes perfect sense to pitch yourself via a medium they are extremely familiar with. Once you have created this video, you can text it to as many agents as you like! Don’t forget to include the link to your Instagram profile in the body of the text, so they can ‘learn more’. If you would like us to assist you with creating your own pitch video, please contact us for more information. We can film your face to camera into in our showroom if you like.
Real estate agents can be a source of repeat business for years to come. Nurturing a small handful of agents is much more productive than trying to market yourself direct to vendors who you may only work with once or twice.
We can’t stress the importance of this enough. Post beautiful imagery of your work, before and afters, client testimonials, sales results when they’re well above the original price guide, short days on market or sales prior to auction. Follow the real estate agents on social media and engage with their accounts (like and comment on their posts as this will help them to see yours). Instagram is fast becoming the first place people will look you up and to validate your brand, so it is crucial your social media presence is credible. If you have styled a particularly beautiful property, it may be worth engaging a professional photographer to shoot your work so you can use as content on your social media and website. Or at the very least, be sure to capture plenty of photos on your iPhone from install day. There are some fantastic editing apps around now that can help elevate your photos. Video content tends to generate much more engagement on social media, so having a mix of both is highly recommended.
As we’ve said before, here at Huntley + Co we are committed to helping our clients grow their businesses and are continually striving to provide a collaborative and supportive community. So please don’t hesitate to reach out if we can assist you with any of the above.
From the Team at Huntley + Co